“Inspired by art and all forms of creativity, I deeply believe innovation will bring us to unexplored olfactive lands.”
As a child, Callice Becker once asked her mother how flowers get inside a bottle of eau de cologne. The liquid inside was transparent, but it smelled strongly of orange blossoms. Once she started studying perfumery, she discovered the answer to this mystery, and today she herself fills crystal bottles with flowers. And not only flowers, her perfumes, inspired by all types of experimentations, weave whole tapestries of images and sensations.
She often looks to art to find inspiration, whether it is Rembranks way of using colours or the Italian Renaissance masters’ juxtaposition of light and shadow or Banksy who uses his craft to convey compelling messages. Her approach remains down to earth and all about pleasure, with an element of surprise.