The intricate art of traditional perfumery is Jordi Fernández’s passion. The region exerts a strong pull on him, and after many years of composing fragrances for this fascinating locale, he has a deep knowledge and understanding of Middle Eastern traditions.

“By visiting places, meeting people and getting involved in the localculture, I discover a wealth of perfume ideas.” He knows exactly what kind of oud would be preferred in different parts of the Arabian Peninsula or how to build a blend that will convey the appropriate degree of opulence.